Ball Horticultural Company is a world leader in the research, production and marketing of ornamental crops. Their headquartered trial and display gardens, located in West Chicago, IL, draws commercial greenhouse growers, garden center retailers, landscape professionals, and gardening consumers from around the globe to view horticultural introductions and improvements. Despite its enviable position in the world floriculture market, the company’s 4.5-acre trial gardens were similar to its competitors in a style and layout that had evolved from an agrarian past. Various sections of the gardens had been modified by several designers at different times, resulting in a space without consistent themes or natural flow. The Victorian-style bedding and series of disconnected “rooms” separated by swaths of turf were functional for comparing new horticultural products but did not inspire fresh ideas about how to use the company’s product.